May 4, 2012

Have You Tried the New Market Basket?

Filed under: Market Basket, review, shopping, Uncategorized — glutenfreebymarriage @ 16:36

It’s a little late for an enabler alert, but we gave in to the hype and went to the new Market Basket on Elm Street last Sunday and thanks to their grand opening sale were able to completely fill the freezer with meat and gluten free bread.  (Serious, I bought no fresh veg and had to run to Hannaford after work on Monday.)  All in all it was an amazing adventure which is  high praise from two people who hate food shopping.

I’m going to sidetrack a bit about the bread.  I don’t usually buy gf bread, but after the great xanthan shortage I had to break down and get a loaf to keep on hand.  Hannaford recently raised the price of Udi’s from $5.99 to $6.99 so when I saw it at Market Basket for $3.89 I stocked up.  (There is a reason we have a stand alone freezer…)

Getting back to the original plot, we were a little disappointed by the gf selection in the bakery, they only had cheesecake when we were there, but were completely blown away by the overall lower prices and fact that they had everything on our list.   I realize that it’s a new store and they should have everything in stock, but I’ve never had the experience of food shopping where every item on my list was checked off.

gluten free bread case at new Market Basket

As you can see from the freezer case they seem to have crammed as many products as possible into one freezer, but don’t be alarmed, this isn’t everything.  Not only are many other gf products distributed throughout the store, but they are conveniently flagged on the shelves with bright green “gluten free” product tags.  (You can see one on the top shelf in the case .)  Checking the small print on every bottle and jar to find hidden wheat is no fun in a crowded store, so you will understand when I say that Mr. GF was thrilled to be have the large green tags to point him to the gf products in every aisle.

After blowing our shopping budget on gluten free bread and meat we discovered that they very thoughtfully stashed some gf items amongst the candy at the check outs for those desperate impulse buys.

Look! GF options at the checkout!

I know it’s impossible to see from the picture, but the peanut butter bar and the cranberry almond bar are both gluten free.

All in all I would have to say that I am hopeful.  After my recent Hannaford experience (it’s been two weeks and they still don’t have xanthan gum) I was starting to worry that the supermarkets were going to treat gf food as a fad and stop carrying it, but now that Market Basket is in town and not only has such a large selection, but goes out of their way to highlight it, I am a little more confident that I won’t have to make everything from scratch.


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